Hankook Tire to attend Everything Electric Show South EV exhibition in the UK

- Products from the iON EV-exclusive tire brand will be on display at the event
- iON continues to prove its technological prowess, having scored top marks on several prestigious tire tests

Seoul, Korea, October 10, 2024 — Global leading tire company Hankook Tire & Technology (Hankook Tire) will showcase its cutting-edge electric vehicle (EV) technology at Everything Electric Show South (EES South), an exhibition in Hampshire, England, from October 11 to 13.

Hosted by Fully Charged, a YouTube channel and media company with significant influence in the UK EV market, EES South will take place at the Farnborough International Exhibition & Conference Center.

Hankook Tire will participate in the event to establish its leadership in the global EV tire market and showcase its full line-up of EV-specific tires under the iON brand through diverse interactions with customers. In addition to operating a booth, Hankook Tire plans to promote its brand by sponsoring various events and exhibitions, including the Live Car Arena and café spaces.

Experience and event zones at Hankook Tire’s booth will showcase various iON products sold in the European market. These include the high-performance iON evo; the iON i*cept, a winter tire; the iON FlexClimate, an all-weather tire; the iON GT, a summer tire; and the iON ST AS, a high-mileage model tailored for SUVs.

The iON brand was born even before the commercialization of EVs. Its products are designed to provide the perfect EV driving experience by achieving an optimal balance of low noise, low rolling resistance, and improved mileage. Since its launch in 2021, the brand’s portfolio has steadily expanded, and iON tires are now available in more than 240 sizes, ranging from 16 inches to 22 inches, catering to a wide range of EV models.

Tests carried out by renowned automotive magazines attest to the exceptional technology of the iON brand. In April, the iON evo SUV earned the highest “exemplary” rating from Germany’s prestigious Auto Bild magazine. The previous year, the iON evo earned the highest rating in four categories: wet road braking, dry road braking, rolling resistance, and handling.