Though tires are an indispensable and important part of automobile culture, tires rarely come up as the first topic of conversation when talking about the industry. This is why Hankook Tire’s marketing brand ‘MADE IN HANKOOK’ was created. Branding with innovation at its core makes people talk and ‘MADE IN HANKOOK’ will be the next conversation starter.
Fresh and original collaborations between brands have become hot topics in everyday conversation. Picture the collaborations between sports brand Adidas and luxury fashion brand Gucci, Samsung Electronics’ mobile phone brand Galaxy and male designer brand Thom Browne, car brand MINI and Starbucks summer-limited campaigns These are just a few of the recent collaborations that gave rise to interesting conversation.
Collaboration – A key to Building Brand Value